Our Books

The 27 Unbreakable Rules:

Build a $100M+
Brick-and-Mortar CPG Brand

The 27 Unbreakable Rules are a guide that - if followed perfectly - would result in 100% success for the reader. The 27 Unbreakable Rules is literally a “Can’t Fail” guide to the world of CPG.

The 27 rules are simply absolute attributes that every successful CPG entrepreneur has lived by. The more of the 27 rules you adhere to, the better your chances of success. Follow them all and you can’t miss.

27 Rules Book Cover

HYPNO-TI$ING

The Secrets and Science of Ads That Sell More…

#1 Best Seller on Amazon

Imagine if you could create advertising messages that were so compelling, so hypnotic, that you could motivate consumers to make an immediate change in their behavior by buying your product or service. What would that do for your business?

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in both common scenarios and with real examples from the advertising world.

Hypno-tising is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

Hypno-tising Book Cover