We're NOT the Ad Agency for you

  • ...unless you're ready to scale.

    Growth isn’t comfortable, isn’t easy, and isn’t a straight line. But just like you, we play to win. And we're experts in our unique category, CPG marketing and business solutions. So, if you’re brave enough to push boundaries and build a future greater than your past, we will help you 10x your brand.

    Jekyll + Hyde Labs is laser-focused on only one goal: explosive growth for our clients. Our capabilities include strategy, creative, production, and media planning + buying.

Our Core Services

Direct Response TV

TV is dead, right? Tell that to our clients.
Or your customers...

You've been successful to this point without TV, so why would you risk what you have with a mass media campaign? Well, if you've only run digital and/or social advertising, you have likely experienced a breaking point where every dollar is buying you less, and every sale is costing you more.

You've hit a ceiling.

TV doesn't have that same ceiling. TV isn't just efficient scale—it makes your brand feel inevitable, expected, anticipated even. Customers see you everywhere, better understand the experience they could be having with your brand, and envision you as a part of their lives before they even make a purchase. When that happens, your growth ceiling is gone.

We've been doing DRTV for over 30 years—we know what works. Our creative is designed to sell, our media is negotiated through decades of network relationships, and we know the networks and dayparts that deliver. Every dollar works harder, so you can scale.

Strategic Consulting Primary Strategic Consulting Secondary Strategic Consulting Secondary

Stat to Know

94%

of Americans consume content on their TV every day.1

Brick-and-Mortar Retail Expansion + Growth

Getting on shelves isn't the ultimate goal. Staying there is.

Getting into retail is hard—no question—however, staying there is even harder. Without massive sales growth, your product is in danger of being delisted.

And that’s where Jekyll + Hyde comes in.

We know retail inside and out. We're masters of the retail customer journey, so we build advertising campaigns that win the final four feet at shelf. We live in the data: Nielsen, IRI, retailer reports, and we know how to spot the opportunities hidden between the lines, even when the numbers don't spell it out.

We connect you with the right retail brokers, lawyers, and even manufacturers—because retail success is about so much more than just advertising.

In the world of brick-and-mortar retail, you need massive sales growth before it's too late.

Digital Transformation Primary Digital Transformation Secondary Digital Transformation Secondary

Stat to Know

95%

of all new consumer products fail in retail.2

Brand Strategy Development

Brand experience is not optional.

Products get copied. Patents expire. Competitors move fast. But no one can steal your story.

That's the real defense.

We build strong Brand Strategies that become foundational guidelines for your team, your message, and your customers through shared values and shared experiences. Customers don't just buy your product, they join your community, defend your brand, and advocate for you.

This is how we help you discover your North Star, your Organizing Idea, and your True Purpose so every product, every ad, every touchpoint, every experience builds belief in your brand.

The result is simple: clarity inside, loyalty outside, and a brand that scales because no one else can replicate or reproduce your authenticity.

Brand Development Primary Brand Development Secondary Brand Development Secondary

Stat to Know

84%

of U.S. consumers report they only buy from brands that share their values3

Leadership

Mark Young

CEO/Visionary

The doctor behind Jekyll + Hyde.

Dr. Mark Young is the founder and CEO of Jekyll + Hyde Labs. He leveraged his passion for neuroscience, persuasion, and hypnosis to build Jekyll + Hyde Labs into one of the nation’s most successful advertising agencies for challenger and emerging brand consumer products.

Dr. Mark Young is one of those rare individuals with an insatiable thirst for knowledge. He studies trends in technology, human behavior, geopolitics, economics and future studies. His unusual style of processing information and problem solving was formed early on, based on his own combination of epistemology and multidisciplinary thinking.

When other kids looked up to superheroes or performers, Mark was studying everything he could about Ben Franklin, Thomas Edison, and Blaise Pascal. Mark has lived by the words of these men, especially Pascal, who said, it is impossible to know everything about everything, so it is incumbent on us to know something about everything.

Mark is a serial entrepreneur with interests in advertising, real estate, life extension and media. He also co-hosts multiple podcasts and recently was recoginized as the Oldest Male Rookie Professional Racing Car Driver, in the Guinness Book of World Records.

You can learn more about Mark at meetmarkyoung.com

Justin Girouard

Vice President

For over a decade, Justin Girouard has helped visionary entrepreneurs and CPG executives push past ceilings and scale their brands. As Vice President and Chief Strategist of Jekyll + Hyde Labs, he builds the systems that make that possible by aligning story, media, and retail strategy into one clear path to exponential growth.

Before he ever wrote a brief or led a workshop, Justin worked in the music industry, where he learned that great storytelling combined with emotion and rhythm can move people. That background still shapes how he leads today. His strategies are precise, but they resonate because they connect with what people feel.

He’s known for bringing calm to the chaos, seeing the pattern in the noise and asking the questions that unlock the path to growth.

His approach blends data with intuition, but it’s powered by the belief that great products can transform lives, and with the right strategy that connects brands with people through shared values and experiences, people can overcome their fears and create extraordinary lives.

Michelle Pike

COO/Integrator

Michelle works with all departments to remove roadblocks, increase efficiency and ensure a focus on profitable outcomes for clients. She served in the Air Force and worked for construction trade firms until landing at the agency as Employee #001. She wrote her first commercials at age 13 for a show she and her sister created and has since served in a variety of industry roles including copywriter, director, producer, and media director. Other work experiences include non-agency marketing roles and a stint in higher education. Pike possesses an MBA from Northwood University.

1 Geraldo, Diego. “Product Innovation: 95% of New Products Miss the Mark (and How Yours Can Avoid the Same Fate).” MIT Professional Education, MIT, 13 Dec. 2021, https://professionalprograms.mit.edu/blog/design/why-95-of-new-products-miss-the-mark-and-how-yours-can-avoid-the-same-fate/

2Jones, Penri. “The Consumer Revolution in CPG: Reshaping Product Development and Brand Storytelling.” LinkedIn, 4 July 2024, www.linkedin.com/pulse/consumer-revolution-cpg-reshaping-product-development-penri-jones-i6p6e/

3Mohandas, Poornima. “Why Do Product Launches Fail? 9 Mistakes to Avoid.” Product Marketing Alliance, 6 June 2023, Mohandas, Poornima. “Why Do Product Launches Fail? 9 Mistakes to Avoid.” Product Marketing Alliance, 6 June 2023, https://www.productmarketingalliance.com/9-reasons-why-a-product-launch-fails/