J+H Insights

We know our best client is an informed one.

White Papers

Myth: We Build Brands

The following information may sound like heresy within the advertising community, but stay tuned. Likely, this opinion is unlike any other you have …

Consumer Packaged Goods: UNBRANDED

It seems as if every advertising agency is delivering their trite “brand building” message to every client, every day, everywhere. Their …

Message Framing Matters

(sometimes more than the message itself) …

Brand vs. Familiarity

We have already discussed the issue of true brands and the intense loyalty they enjoy from customers. While we may not be able to turn an itch cream …

What We Do

Chances are, if someone asks you what you do for work, you would answer web developer, media buyer, graphic artist, etc. If asked to describe the …

Podcast Episodes

Did you know Jekyll+Hyde has their own podcast? Mark and Justin talk all things CPG. Check out the CPG Insiders website for more info.