The Grape, The Dime, and the Beach Ball
(PDF Whitepaper)
J+H Insights
We know our best client is an informed one.
White Papers
What Kind of Entrepreneur are You?
What Kind of Entrepreneur Are You? Although entrepreneurs share many similar traits, there are a couple of areas of clear distinction: Risk …
Managing Reviews
(PDF Whitepaper)
Never Ask Your Customer To Try Your Product
Sometimes the use of a single word can drastically reduce the response to an ad. This would be a case of what’s referred to as negative heuristics …
What's Your Brand's Share Of Voice?
What is Share of Voice? We are all familiar with the term market share, or share of market. This is simply the percentage of all sales i …
What Are Your Odds?
According to Harvard University, there are approximately 30,000 new consumer products introduced every year. That same study shows that only 5%, …
The New Consumer Marketing Paradigm
For decades now, the marketing industry and consumer-packaged goods (CPG) manufacturers have viewed directing consumer marketing to two distinc …
Why Every Consumer-Packaged Goods Marketer Needs a Customer Email List
Where is your email list? It is very common to find a CPG marketer that is not focused on maintaining an email list. The thinking is that sin …
The One Thing
What is the One Thing? In the movie City Slickers, Curly (Jack Palance) gives Mitch (Billy Crystal)a life lesson while sitting around the cam …
Be Your Retail Buyer's Hero
THE BUYER’S JOB First let’s talk about the buyer’s job. This tends to be a high-pressure position. Buyers tend to place their focus squarely …
Finding The Strength To Let Go To Grow
Every Entrepreneur Thinks They Have A Secret. We all think we know how to do something, build something or design something that is better than …
Myth: We Build Brands
Advertising agencies tout their successes as “brand builders,” “brand ambassadors,” “brand guardians,” or any of several other indus …
First Retailer Survival Guide
(PDF Whitepaper)
Consumer Packaged Goods: Unbranded
TRUTH#1CPG products are not typically built with brand building strategies. You may have read some of our previously published articles in whic …
Can You Save Product From Delisting?
Most Products Can’t Survive a Failure. There are several problems associated with being delisted One Shot At A First Impression. Once a …
7 Deadly Mistakes Made By Challenger CPG Brands
#1TOO MANY NEW SKUS Once a company has a successful product, retail buyers start asking them what else they have coming out. This can be …
What We Do
Chances are, if someone asks you what you do for work, you would answer web developer, media buyer, graphic artist, etc. If asked to describe the …
Brand vs. Familiarity
We have already discussed the issue of true brands and the intense loyalty they enjoy from customers. While we may not be able to turn an itch cream …
Message Framing Matters
(sometimes more than the message itself) In social science, there is a term often used when discussing the self-preserving nature of human beliefs …
Consumer Packaged Goods: UNBRANDED
It seems as if every advertising agency is delivering their trite “brand building” message to every client, every day, everywhere. Their …
Myth: We Build Brands
Advertising agencies tout their successes as “brand builders,” “brand ambassadors,” “brand guardians,” or any of several other indus …
Podcast Episodes
Did you know Jekyll+Hyde has their own podcast? Mark and Justin talk all things CPG. Check out the CPG Insiders website for more info.
