What We Believe

  • Jekyll + Hyde Labs is a full-service advertising agency that specializes in challenger brand Consumer Packaged Goods. By partnering with truly innovative brands and products, we improve the lives of our clients, our team members and most importantly the consumer. We leverage a scientific approach to both creative and strategy, and with over 25 years of experience with direct-to-consumer roots, we have become the Challenger brand CPG growth experts. We are the only advertising agency in the world that can get a product on a brick-and-mortar retail shelf!

    At Jekyll + Hyde Labs, we are passionate about the growth of our clients and team, and we accomplish this by helping our clients sell more products, to more people, more often for more money.

Why We’re Different

Challenger Brand CPG Growth Experts

We have built 100s of challenger CPG brands. We find the opportunites that category leaders ignore and find new, effective solutions to old problems.

We operate with a challenger mindset and look for partners and collaborators that do the same.

Single Source to Retail

We can get your product into brick-and-mortar retail. We have the knowledge, experience, and direct retail partnerships to get your product on the shelf.

Science-Driven Strategy + Creative

J+H is an innovative CPG scientific laboratory constantly experimenting and learning across multiple categories, mitigating risk and optimizing performance.

As a result, we produce advertising that effectively triggers people to go out and buy your products.

More About Our Approach


Mark Young


The doctor behind Jekyll + Hyde.

Dr. Mark Young is the founder and CEO of Jekyll + Hyde Labs. He leveraged his passion for neuroscience, persuasion, and hypnosis to build Jekyll + Hyde Labs into one of the nation’s most successful advertising agencies for challenger and emerging brand consumer products.

Dr. Mark Young is one of those rare individuals with an insatiable thirst for knowledge. He studies trends in technology, human behavior, geopolitics, economics and future studies. His unusual style of processing information and problem solving was formed early on, based on his own combination of epistemology and multidisciplinary thinking.

When other kids looked up to superheroes or performers, Mark was studying everything he could about Ben Franklin, Thomas Edison, and Blaise Pascal. Mark has lived by the words of these men, especially Pascal, who said, it is impossible to know everything about everything, so it is incumbent on us to know something about everything.

Mark is a serial entrepreneur with interests in advertising, real estate, life extension and media. He also co-hosts multiple podcasts and recently was recoginized as the Oldest Male Rookie Professional Racing Car Driver, in the Guinness Book of World Records.

Justin Girouard

Vice President

After completing his bachelor’s degree in Music Industry from Valparaiso University, Justin Girouard explored the independent music landscape for a few years until returning home to Michigan where he discovered a calling in higher education. After receiving his MBA from Argosy University, he was ready for a new challenge that he found at Jekyll + Hyde Labs. Justin has an aptitude for strategic planning and client service, as well as an endless curiosity that drives him to always find a better way.

Michelle Pike


Michelle works with all departments to remove roadblocks, increase efficiency and ensure a focus on profitable outcomes for clients. She served in the Air Force and worked for construction trade firms until landing at the agency as Employee #001. She wrote her first commercials at age 13 for a show she and her sister created and has since served in a variety of industry roles including copywriter, director, producer, and media director. Other work experiences include non-agency marketing roles and a stint in higher education. Pike possesses an MBA from Northwood University.

Our Services


    • Concepting + Messaging
    • Market Research + Analytics

    • Branded Content Creation
    • Copywriting
    • Neuro-Persuasive Advertising
    • Influencer Marketing

    • Broadcast – Television + Radio
    • Online Video
    • Packaging
    • Brand Development
    • Print
    • Web Design + Development
    • Digital Assets - Standard, Animated + Rich Media

    • TV, Radio, Print
    • Programmatic Display + Video
    • CTV + OTT
    • Search Engine Marketing
    • Social Media
    • Email Marketing
    • Amazon Marketing Services

    • Product Pricing + Profitability Consulting
    • De-Commoditization Strategic Development
    • Brand D.O.S. Analysis

    • First Retailer Acquisition and Launch Strategy
    • Strategic Partnership Development
    • Production Development and Innovation