Neuroscientific Approach

Our approach to both strategy and creative is based in science. And like an iceberg, one needs to go deeper to get the full picture. Typical agencies focus on the information they can see above the water.

  • Demographic Data
  • Psychographic Data
  • Focus Groups
  • Brand Testing
  • Trend Analysis

Jekyll + Hyde dives deeper, because below the surface is where the more relevant information is hidden, this is especially true in consumer buying decisions, since nearly all of them are made at an unconscious level.

  • Heuristics
  • World View Models
  • Cognitive Biases
  • Metaphoric Thinking
  • Transderivational Mental Search
  • Unconscious Motivation
  • Buying Triggers
  • Neuro Linguistics Programming
  • Hypnotic Language and Cadence
  • Tribalism