Never Ask Your Customer To Try Your Product
(PDF Whitepaper)
J+H Insights
We know our best client is an informed one.
White Papers
What's Your Brand's Share Of Voice?
(PDF Whitepaper)
What Are Your Odds?
(PDF Whitepaper)
The New Consumer Marketing Paradigm
(PDF Whitepaper)
The One Thing
(PDF Whitepaper)
Be Your Retail Buyer's Hero
(PDF Whitepaper)
Finding The Strength To Let Go To Grow
(PDF Whitepaper)
Myth: We Build Brands
(PDF Whitepaper)
First Retailer Survival Guide
(PDF Whitepaper)
Consumer Packaged Goods: Unbranded
(PDF Whitepaper)
Can You Save Product From Delisting?
(PDF Whitepaper)
7 Deadly Mistakes Made By Challenger CPG Brands
(PDF Whitepaper)
What We Do
Chances are, if someone asks you what you do for work, you would answer web developer, media buyer, graphic artist, etc. If asked to describe the …
Brand vs. Familiarity
We have already discussed the issue of true brands and the intense loyalty they enjoy from customers. While we may not be able to turn an itch cream …
Message Framing Matters
(sometimes more than the message itself) …
Consumer Packaged Goods: UNBRANDED
It seems as if every advertising agency is delivering their trite “brand building” message to every client, every day, everywhere. Their …
Myth: We Build Brands
The following information may sound like heresy within the advertising community, but stay tuned. Likely, this opinion is unlike any other you have …
Podcast Episodes
Did you know Jekyll+Hyde has their own podcast? Mark and Justin talk all things CPG. Check out the CPG Insiders website for more info.
