Never Ask Your Customer To Try Your Product
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We know our best client is an informed one.
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Chances are, if someone asks you what you do for work, you would answer web developer, media buyer, graphic artist, etc. If asked to describe the …
We have already discussed the issue of true brands and the intense loyalty they enjoy from customers. While we may not be able to turn an itch cream …
(sometimes more than the message itself) …
It seems as if every advertising agency is delivering their trite “brand building” message to every client, every day, everywhere. Their …
The following information may sound like heresy within the advertising community, but stay tuned. Likely, this opinion is unlike any other you have …
Did you know Jekyll+Hyde has their own podcast? Mark and Justin talk all things CPG. Check out the CPG Insiders website for more info.