Neuroscientific Approach

Our approach to both strategy and creative is based in science. And like an iceberg, one needs to go deeper to get the full picture. Typical agencies focus on the information they can see above the water.

Demographic Data
Psychographic Data
Focus Groups
Brand Testing
Trend Analysis

Jekyll + Hyde dives deeper, because below the surface is where the more relevant information is hidden, this is especially true in consumer buying decisions, since nearly all of them are made at an unconscious level.

Heuristics
World View Models
Cognitive Biases
Metaphoric Thinking
Transderivational Mental Search
Unconscious Motivation
Buying Triggers
Neuro Linguistics Programming
Hypnotic Language and Cadence
Tribalism